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Now, in that same parochial and loyal neighbourhood that’s underpinned by intimate connections to family, he sees a market that’s crying out for something new and different – the latest architecture, the best finishes and a palette of colours that create a mood of refined authenticity. Enter Coburg Collective.
“Even the project name talks about belonging and community,” says Leoncelli, the managing director, residential projects, for CBRE Victoria. “The colour selection, the palette, the mood – they’re important elements we’ve tried to focus on. Coburg isn’t a suburb where you want to take people for granted.”
The result is a high-quality offering of 10 townhouses and 160 apartments in a development that has the Sydney Road tram running right past its entrance. Through efficiency of floor planning and attention to detail, Leoncelli is convinced Coburg Collective represents the highest quality residential offering in the suburb’s history.
“There’s no wasted corridors, lots of storage, big kitchens, really good walk-in robes and en suites. It’s a really sophisticated, cool look; the interiors are timeless. It will appeal to a broad range of people in the Coburg community.”
The deep-thinking, future conscious nature of the community is reflected in a library being a feature of the Coburg Collective offering, with adjacent residents lounge. Natural light is channelled into a basement that works as hard as any floor space by housing a stunning inground pool.
At the developments other extreme, the rooftop offers residents and guests the opportunity to gaze south and take in a view of the Melbourne CBD that is rarely accessed.
“You can have a one-bedroom apartment, a compact two, an affordable three – and you can still get up onto the roof and enjoy the penthouse element with those dramatic city views,” Leoncelli says. “That’s an added benefit, bringing your friends up to that level.”
The sense of a community coming together at Coburg Collective will be underscored by retail offerings on the ground floor that don’t just face Sydney Road, but spill into the spine of the development.
“We see a cafe operator, for instance, finding a really nice home in the heart of Coburg Collective, which is a really interesting retail opportunity.”
As for those who will call Coburg Collective home, early sales have indicated they will be as diverse as the one to four-bedroom apartments on offer (the townhouses are already sold). One-bedroom apartments with parking start in the mid-$300,000s, with two-bedroom offerings also priced to attract first-home buyers keen to avoid stamp duty.
Second-home buyers moving from older dwellings to a new offering boasting excellence in design, finishes and appliances will also be targeted, along with an older demographic rewarded by the real estate market for being long-time Coburg residents and looking to downsize to somewhere special.
“Having seen the overwhelming response to the project I worked on 10 years ago, I’m excited to see the next wave of buyers in this community,” Leoncelli says. “This is the next chapter in the Coburg story, and we’re really excited to see it come alive.”